{"product_id":"gramicci-key-holder-p125264-taupe","title":"Key Holder - Taupe","description":"\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eGramicci started in California in the 1970s, from a new generation of rock-climbers called the Stonemasters who climbed  at Yosemite National Park pioneering a new way of climbing that focuses on speed and style. The new style required new forms of clothing to provide the climber maximum movement without compromising on quality and functionality. Mike Graham had a keen eye for design and thus started developing new designs that would eventually be known as Gramicci. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eIn 1982, Gramicci and after he developed the shorts he developed trousers and word of these seemingly-indestructible pants called the G-Pant soon spread. Their popularity wasn’t limited to rock climbers either, and by the mid-80s a small contingent of surfers and skaters were seeking out these hard-wearing pants with the little hand-drawn ‘running man’ logo.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003eThat durable nylon webbing they use for their belts isn’t just good at holding your pants and shorts up… it also works perfectly for things like this keyholder. With a key ring on one side, and a carabiner on the other, this is just the thing for keeping your keys right where you need ‘em. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Nylon webbing belt construction\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Detachable carabiner\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Running man logo\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"font-size: 14px;\"\u003e- Size: Total length 21.5cm\u003c\/span\u003e\u003c\/p\u003e","brand":"Gramicci","offers":[{"title":"One size","offer_id":58431378260352,"sku":"0000269423-000646963","price":14.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0982\/8719\/0400\/files\/1726761603-86598400.jpg?v=1783897087","url":"https:\/\/natterjacks.com\/products\/gramicci-key-holder-p125264-taupe","provider":"Natterjacks","version":"1.0","type":"link"}